Example: targeting API: GAM360

Shows how to load active cohorts for a visitor and pass them to Google Ad Manager (GAM) via the Google Publisher Tag (GPT) for ad targeting.

In this example, the call to the targeting API happens first and, on success or error, banner ads are loaded from Optable's demo GAM account via googletag.pubads().refresh(). In order to prevent ads loading until the asynchronous targeting call is done, we start by disabling automatic ads loading with googletag.pubads().disableInitialLoad().

To see an alternate way of loading GAM ads with targeting data where disableInitialLoad() is not required, check out the cached targeting & GAM360 activation example instead.

web-sdk-demo-gam360/header-ad
web-sdk-demo-gam360/box-ad
web-sdk-demo-gam360/footer-ad